Customization Matters - A LIVE Nation Experience
As the real estate landscape evolves, The Working Capitol redefines the definition of traditional workspace leasing model with four key values; sustainability, flexibility, community, and notably for this feature, customization. This shift reflects the growing trend in lease negotiations towards a more significant emphasis on branding integration within workspaces, offering businesses a glimpse of the collaborative working environments they can look forward to when they choose to lease a shophouse unit with us.
The rarity of customization in a co-working leasing model
Customization is widely offered, but the real questions are about the extent of that customization and associated costs. With a decade of experience under our belts, we understand the critical importance of personalizing a workspace to reflect the company's identity, which is why we offer flexibility in office design, regardless of how long you plan to stay with us. This dedication to customization sets us apart in a sector where co-working spaces typically adhere to a fixed brand identity, limiting the scope for expression.
Branding: Our commitment is simple; support our members in making their mark, from short-term pop-ups to long-term office set-ups, without any additional costs for basic branding works. For those aspiring to elevate their branding, this spans from internal customization works to external facade works - ranging to signages and mural artwork, like how we have done it up for LIVE Nation.
Budget: Naturally, the conversation about customization circles back to budget concerns. While we are not in the contracting business, our goal is to make the process cost-effective. We do this by recommending contractors known for their excellent value and working closely with you to oversee the project, where project costs can be amortised into a monthly price. Alternatively, you have the option to bring in your own contractors.
A LIVE Nation Experience
A standout illustration of our dedication to a bespoke customization is our recent collaboration with LIVE Nation, a global leader in live entertainment. This project highlights how we tailor branding elements to meet our member’s requirements, underlining the critical role that branding plays in creating the ideal workspace. From optimizing workspace layouts to introducing feature walls, the space is designed that not only echo the brand's ethos but also nurture a sense of belonging among team members and showcasing their vibrant identity to external clients.
After the initial agreement on floor plan and space layout, this is where customization works were executed to harmonize with their identity:
feature wall
A limewashed feature wall graces the entryway, serving as a dynamic showcase for LIVE Nation’s top entertainment concerts. This artistic display not only welcomes visitors but also celebrates the journey of live entertainment, setting the tone for an immersive experience from the moment one steps through the door.
designed for 20+ pax
Thoughtfully designed to accommodate over 20 pax, offering a comfortable environment illuminated by soft beam lighting and equipped with acoustic panels.
Each workstation features high-quality, height adjustable desks, carefully selected from our environmentally conscious partners, ensuring a flexible
and sustainable working space.
private offices & meeting rooms
Built two modern private offices, integrating the brand’s colors with elegant glass windows frames with a palette of black and neutral tones. Spaces are filled with abundant of natural light to enhance productivity, completed with carpeted floors.
Dedicated meeting room for up to 6 pax, featuring acoustic panels and presentation screen, fostering a focused and collaborative environment.
open pantry concept
Envisioned as a communal heart of the workspace, the open pantry concept offers a perfect setting for anyone looking to engage in a quick, yet meaningful, chat over coffee. This inviting space is completed with extensive storage solutions and illuminated by creative lighting complements the brand identity.
Going beyond just fixtures and fittings, our conversation with LIVE Nation includes crafting a seamless member experience. This includes works on all the electrical and cabling essentials to be functional and blended seamlessly with the space's overall style, adding to its aesthetic appeal. Witnessing the transformation unfold and seeing their workspace come alive with style over the months has been nothing short of inspiring. It has been a privilege to work alongside the LIVE Nation team to make their current office space to the exceptional product it is today.
Conclusion
We extend our heartfelt gratitude to LIVE Nation for granting us the opportunity to showcase their office space as a key case study. Their project reinforces our belief that a well-conceived, branded office space does far more than fulfill its basic purpose. It becomes a crucial tool in fostering engagement, driving growth, and reflecting the evolving demands for customization from our members. Furthermore, LIVE Nation's transformation illustrates the unique potential of heritage shophouses to meet contemporary needs while preserving their historical charm and value, and contributing to the vibrancy of the neighbourhood.